CRAIG ADAMS

Singing & Performance Coach

CRAIG ADAMS Singing & Performance CoachCRAIG ADAMS Singing & Performance CoachCRAIG ADAMS Singing & Performance Coach

CRAIG ADAMS

Singing & Performance Coach

CRAIG ADAMS Singing & Performance CoachCRAIG ADAMS Singing & Performance CoachCRAIG ADAMS Singing & Performance Coach

Technique. Performance. Results.

Technique. Performance. Results.Technique. Performance. Results.Technique. Performance. Results.

With 20+ years in musical theatre as a Performer, MD & Composer, I unite technical rigour with acting-through-song expertise.

Contact

What I Do

I offer craft-driven Musical Theatre coaching focused on clarity, intention, and employability.

That means:

·  choosing material that truly suits your voice and casting

·  making musical choices that support the text

·  building technique that serves expression and stamina

·  delivering performances that feel grounded, specific, and honest.

Sessions are focused, efficient, and directly applicable.

About Me

I’m a singing teacher and musical director with a career rooted in professional Musical Theatre, new writing, and elite vocational training. As a performer, I’ve appeared in leading roles including Joseph (Joseph and the Amazing Technicolor Dreamcoat), Sky (Mamma Mia!), and Jack (Into the Woods), alongside extensive work across large-scale commercial productions. 


As a composer and musical director, my work is defined by clarity of storytelling, musical precision, and deep respect for craft — principles that equally underpin my teaching. My writing includes original musicals such as Lift and Thérèse Raquin, developed and performed within the professional theatre landscape.


For seven years, I was Head of Music at Laine Theatre Arts, and I’ve taught singing and ATS (Acting Through Song) across the UK’s leading drama schools, including RADA and Central School of Speech and Drama. I work with performers from pre-vocational training through conservatoire entry, professional auditions, and sustained career development.

I’m Estill Voice Trained and an ATS specialist. My approach integrates voice, text, and acting, informed by rigorous musicianship and a musical director’s understanding of style, structure, and storytelling.

Who I Work With

• Students preparing for drama school auditions
• Performers refining audition repertoire
• Actors in vocally demanding MT roles
• Professionals seeking ongoing vocal maintenance, navigating auditions and preparing/filming self-tapes

• Writers and performers developing new musical material

I’ve worked with Craig for over two decades. A trusted MD and close friend, he is one of the best. He truly understands the voice and brings out the best in singers in a supportive, confidence-building way. Incredibly knowledgeable, hugely encouraging, and someone I trust completely.


Kerry Ellis - West-End & Broadway Leading Lady

Contact Me

I teach in Central London on Mondays/Fridays - £75 for 50mins. Contact me via email address below.

The Little Studio, 229 Union Street, London, SE1 0LR

mtperformancecoach@icloud.com

Hours

Open today

12:00 – 18:00

Copyright © 2026 Craig Adams - The MT Performance Coach - All Rights Reserved.

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